MissionIn modern business mission and vision statements are overwhelmingly accepted as an essential part of the strategic management process in all types of organizations. It is largely used in the public, non-profit sector, as well as in private enterprises of all sizes. In general, people believe that mission and vision…

“A national debt, if it is not excessive, will be to us a national blessing”  – Alexander Hamilton Public debt is the blueprint for how governments manage budgetary deficit between revenues and expenditures which are typically bridged by Government borrowing, monetary control and taxation. It is an imperative element of…

Your family and your love must be cultivated like a garden. Time, effort, and imagination must be summoned constantly to keep any relationship flourishing and growing.Jim RohnParenting or child rearing is the process of promoting and supporting the physical, emotional, social, and intellectual development of a child from infancy to…

Introduction :The company represents a structure composed of several human actors who are in constant interaction. As with any social structure, the proper functioning of this organization depends heavily on social relations and interactions among its members. But it is inevitable, of course, that in some cases, these social bonds experience…

Introduction Nowadays, Brand Management is a purpose to the great companies who want to get a better image in the customers’ mind. Indeed, the brand image is the reflect of the company. In this essay we will critically evaluate the following statement: “Consumers’ desire to have a deeper connection with…

Coca-Cola, (Coke) is a soft drink manufactured by Coca Cola limited. The first Coca Cola product arrived in the United Kingdom in 1900 when the Asa Chandler brought five gallons of syrup to London, during a first. The first sale of Coca Cola occurred on the 31st of August 1900….