Category Archives: Essays

Marketing Communication (Question and Answer)

Question 1 a)Examine and review critically the four areas of marketing communication. Provide examples where necessary. (10 marks) b)Explain in detail the basic pricing strategies. Give examples to support your answers. (10 marks) Question 2 Identify and describe the most often used sources of differentiation. Give examples to support your…

Eye Behavior

Facial expression is a very important component of human communication. Of all the functions of the face, eye behavior is unquestionably the most important tool in communication. Eye behavior serves a variety of purposes. It regulates conversations, shows interest or involvement, and establishes a connection with others. Specifically, the eye…


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