Defensive, Accommodative, and Proactive Stance Now a days there are so many companies in the world, and all of them have their own way of playing by the rules of the law. There are companies like Camel, R. J. Reynolds, and Phillip Morris that are all tobacco companies that take a defensive stance to social responsibility. But, there are companies such as Walmart, Disney, and Google that take accommodative stances. Companies like Toyota, Suzuki, and Chevrolet take proactive stances to stay on the safe side, but not too safe.
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Companies that take defensive stance to social responsibility thrive to only do what is required of them by law and absolutely nothing more. Examples including Camel, R. J. Reynolds and Phillip Morris are all tobacco companies who do things such as placing warnings on the packs. These companies wouldn’t put the warnings on the packages if it weren’t for the law. In countries where that is not the law, they go above and beyond to sell their products, even if that means discarding their warnings. They will not purposely advertise the risks involved with the products in fear consumers will not buy them.
Accommodative stance to social responsibility involves meeting and sometimes exceeding its legal and ethical requirements. Walmart, Disney, and Google are great examples of companies going above and beyond. The three companies have been known to give great benefits to their employees, and even match contributions made by their employees to selected charitable causes. Car companies are great examples of proactive stances to social responsibility. Companies such as Toyota, Suzuki, and Chevrolet follow the law but also set out warnings to help their business.
Instead of falling behind and losing business, these companies put our letters for incidences as soon as they happen. They call these letters “recalls. ” Recalls are sent to consumers warning them that an accident has occurred in the same vehicle they own and let the people know they should get their car maintained at no charge at the dealership. This gains customer loyalty and gives consumers an ease at mind. This different ways of running a business, all the companies must choose how they want to be looked at. Though, neither defensive, accommodative, or proactive are wrong, they are all very different and target different consumers.