Victoria Secret is Sexy, Young, and Confident What is a secret? Is it that mysterious vibe you get when you meet a person, leaving you wanting to know more? Or is it the fact that what you see from the outside isn’t necessarily who they are on the inside? Secrets which we all wish to discover. Victoria Secret’s clever branding strategy states that even the most sophisticated women are likely to wear sexy lingerie. But that’s the clever thing about it…do we really know that? Victoria Secret products make their customers feel sexy, young, and good about themselves.
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When you walk into the store the first thing you will see is PINK. Not just the clothing line itself but also the color. Immediately there will be a sales person ready to greet you as you enter the store. If you look inside you will first see sweatpants and sleepwear displayed on the side, in the middle are the 5 for 25$ panties, and in the back you will see the bras. This entrance is strictly PINK and in the entrance next to it you will see perfumes, lotions, and make-up. This part of Victoria Secret attracts both men and women. It is less bright and gives a more luxurious feel.
In the back you will see all the lingerie organized by its style. Each style is either nicely placed on a table or in a picture frame. This is because Victoria Secret is not your typical department store where bras and panties are hung up on racks according to size. This is because Victoria Secret displays their products in a way that makes their customers not only feel comfortable but also giving them more choices to choose. Like Mathieu said, companies want you to see what’s inside the frame, nothing outside. This method of advertising is called scotosis.
Victoria Secret does an incredible job at this because of the ads they have throughout the store, on television, and even their catalogs. In every ad you will see the typical bombshell European model. You will always see a girl who is thin, toned, and has seductive appeal to her. This is what you call the Victoria Secret Angel. Victoria Secret does a flawless job at convincing not only men, teenage girls, the working woman, and stay at home mom and even the insecure girl to believe that if you buy their products; whether it is lingerie, swimwear, sleepwear, or even their beauty products…you will feel sexy.
They make it so customers believe that wearing their merchandise or products will transform you into this fun and seductive individual, but the catch is no one really knows from just looking on the outside. Not only does Victoria Secret want you to feel sexy, they also want you to know you’re sexy. This is seen by the many styles it has to offer. Although there are many styles to choose from, Victoria Secret allows the women to explore different sides to her. Making the woman feel in control and confident in what she chooses to wear because in the end she knows she is sexy.
You will also see this theme in Victoria Secret commercials. In the commercials you will always see the same models you see in their ads. At the beginning of every Victoria Secret commercial you notice the first thing that pops up is “Victoria Secret. ” The font is always the same just like the one in the stores. Instead of being pink, the letters are usually in white or silver color. And if you look closely you will see that the commercials are always in a Victorian type setting and throughout the whole commercial will be glimpses of the Victoria Secret models advertising the new bra that is coming out.
Sometimes you will see the models wearing angel wings, if not you always feel a mysterious and seductive vibe every time you watch their commercial, giving that sex appeal. Not only does Victoria Secret do a good job making the customers feel and look sexy but they also make the customer feel young. The colors, lace, and even playful patterns give off this youthful feel. This attracts mainly teenage girls and women in the 20’s. Especially in the PINK collection, Victoria Secret has designed it so only teenage girls and college undergraduates will want to buy the PINK merchandise.
If you go into the store you will see merchandise for Broncos, Rockies, or ever University of Colorado all from their brand PINK. This proves that such marketing will attract the younger crowd to buy these clothes because the typical Bronco’s jersey or University of Colorado merchandise may not be as appealing as the ones sold in the Victoria Secret Store. Another reason why Victoria Secret products are youthful by the way it is displayed. If you look closely you will see it starts out attracting teenage girls and college undergraduates.
Towards the back are for young and sophisticated women who have a career and the stay at home moms. And as you go around back to the front you will see that it goes into the beauty products which attract not only women but men who want to buy a gift for their wives or even girlfriend. This creates are more comforting feel that makes the store feel energetic, while attracting the younger generation at the same time. Of course feeling young doesn’t just scream bright colors and wild patterns but it also makes the customer eel good when wearing Victoria Secret. We know that Victoria Secret doesn’t only just make quality and use high end material to make their lingerie feel comfortable but it also makes the woman wearing it feel good about herself. No matter what shape, size…Victoria Secret has a bra that enhances any girl of any shape and size. Although it is expensive, Victoria Secret still manages to promote their products; making them a leading company in all of America.