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Category Archives: Essays

Marketing Plan – Axe

PRODUCT CATEGORY THREATS AND OPPORTUNITIES ECONOMIC FACTORS: AXE is a new and upcoming product in Pakistan (industrialist economy) i. e. wide variety of products and competitors available in the market. Since, it would be difficult for the marketers to discover new ways to satisfy consumer’s needs and wants because of…

Deviance of Organized Crime

The “Mafia” is alive and well in Canadian society. Many people in society are intrigued by this group of deviants and due to societies glorification of the Mafia some may argue whether or not the Mafia is even deviant at all. However one just needs to read the article “Montreal…

Diversification

Diversification Diversification can be briefly defined as the expansion of a firm into a range of different product areas. Firms may choose to diversify for either of two reasons. First, diversification may benefit the firm’s owners by increasing the efficiency of the firm. Second, if the firm’s owners are not…

Experiential Marketing – Case Study of 2 Speciality Stores

Innovative Marketing, Volume 4, Issue 2, 2008 Rajesh Kumar Srivastava (India) How experiential marketing can be used to build brands – a case study of two specialty stores Abstract Study was conducted basically on how experiential marketing (EM) can be useful in building a brand. The study also covered the…

The Verger – Case Study

THE VERGER by W. Somerset Maugham 1. What is the kind of behaviour of the verger in the first part of the story? Give examples The first part of the story presents the verger as a compliant man, anxious to exercise his profession in the best way possible. The care…

Why Is It Important to Motivate Employees in Organisations. Draw Examples from Two Major Theories of Examonations

Introduction Motivation of employees at work is a subject widely discussed by human resources practioners. A plethora of potential benefits and importance of motivation in an organisation have been laid out and theories have often been used to vividly explain motivation. As such it is the aim of this essay…

Mtap Reviewer

MTAP Reviewer 1. I am a three-digit number. My tens is more than twice my ones and my hundreds is 2 more than my tens 2. Gab accidentally entered 418 instead of 814 in his calculator, how many times greater is 4 in the first number than in the second…

Business Culture in Uk and China

Business Culture in the UK and China Greeting and conversation UK It is common to shaking hands. It is considered the polite way to greet someone and one should use last name and appropriate titles when addressing the host. Before discussing business matters, people usually make ‘small talk’. This is…

Infrastructure and Rural – Urban Development.

Introduction Infrastructures are basic essential services that should be put in place to enable development to occur. Socio-economic development can be facilitated and accelerated by the presence of social and economic infrastructures. If these facilities and services are not in place, development will be very difficult and in fact can…

Sap: Basic Navigation

User Manual: Basic SAP navigation Compiled by:Samuel Mohau Hlonyana DGA learner 6 September 2011 Table of contents 1. Basic navigation and menu system3 1. 1 SAP overview3 1. 2 General terms in SAP3 1. 3 Log on/off SAP4 1. 4 Screen features6 1. 4. 1 Standard Toolbar icons functionality7 1….