The Roles and Resposibilies of the Line Mangers in Virgin Atlantic’s Human Resource Management
LONDON SCHOOL OF BUSINESS AND MANAGEMENT NQF level 4: BTEC Higher National – H1 UNIT NO: 21 UNIT TITLE: Human Resource Management ASSIGNMENT NO: 1 ASSIGNMENT TITLE: Human Resource Management UNIT OUTCOMES COVERED: LO 1. Understand the difference between personnel management and human resource management LO 2. Understand how to recruit employees LO 3. Understand how to reward employees in order to motivate and retain them LO 4. Know the mechanisms for the cessation of employment GRADING OPPORTUNITIES AVAILABLE Outcomes/ Grade Descriptors | | | |Since it was founded in 1984, Virgin Atlantic Airways has become Britain’s second largest carrier serving the world’s major | |cities. Now based at London’s Gatwick and Heathrow airports and Manchester airport, it operates long haul services to thirty | |destinations world-wide as far apart as Las Vegas and Shanghai. | | |Virgin Atlantic has enjoyed huge popularity, winning top business, consumer and trade awards from around the world. The airline | |has pioneered a range of innovations setting new standards of service, which its competitors have subsequently sought to follow. | | | |Despite Virgin Atlantic’s growth the service still remains customer driven with an | |emphasis on value for money, uality, fun and innovation. Virgin Atlantic has carried around 58m passengers since it began | |operations and now employs over 9000 people worldwide. | | | |Virgin Atlantic is 51% owned by the Virgin Group and 49% owned by Singapore | |Airlines.
On 20 December 1999 Richard Branson signed an agreement to sell a | |49% stake of Virgin Atlantic to Singapore Airlines to form a unique global | |partnership. The cost of the transaction to Singapore Airlines was ? 600. 25 | |million, which included a capital injection of ? 49 million and valued Virgin Atlantic at a minimum of ? 1. 225billion. The deal was| |finalised in early 2000. | | | | | | | | |Task 1. | | | |As new HR manager at Virgin Atlantic, you should write brief report to Sir Richard Brandson.
In your report, you should: | | | |1. 1 Distinguish the difference between personnel management and human | |resource management. | | | |1. 2 Assess how HRM function is contributing to Virgin Atlantic’s organisational purpose. | | | |1. Evaluate the role and responsibilities of line managers in Virgin Atlantic’s | |human resource management. | | | |1. 4 Analyse the impact of the legal and regulatory framework on Virgin Atlantic’s human resource management. | | | | | |Task 1 covers pass criteria P1, P2, P3 and P4. | | | | |Task 2. | | | | | |Your managing director asked you to analyse company’s HR planning. In your report, you must include : | | | |2. 1 Analysis of the reasons for HR planning in the Virgin Atlantic. | | | |2. Outline the stages involved in HR planning requirements. | | | |2. 3 Comparison of the recruitment and selection process with Easyjet. | | | |2. 4 Evaluation the effectiveness of the recruitment and selection techniques in two organisations, Virgin Atlantic and Easyjet. | | | | | |Task 2 covers assessment criteria P5, P6, P7 & P8. | | | | |Scenario for Task 3 & Task 4. | | | |For Task 3 & Task 4, you need to choose your own company/examples. You can choose any organisation/examples in the UK. You an| |use different organisations for different questions or you can use one organisation for all questions. | | | | | |Task 3 | | | | | |3. Assess the link between motivational theory and reward with example. | | | |3. 2 Evaluate how job evaluation process and other factors influence to determine pay with company example. | | | |3. 3 Assess the effectiveness of reward systems in 2 different situation. | | | |3. Examine which methods organisations use to monitor employee performance with example. | | | |Task 3 covers assessment criteria P9, P10, P11 & P12 | | | |Task 4 | | | |4. Identify the reasons for cessation of employment with examples. | | | |4. 2 Describe the employment exit procedures used by two different organisations. | | | |4. 3 Consider the impact of the legal and regulatory framework on employment cessation arrangements with example. | | | |Task 4 covers assessment criteria P13, P14 & P15. Tutor Notes | | | | |Your assignment should be handed in by the deadline. | | | | | |This assignment must be your own work and original. | | | | | |All sources of reference must be included. | | | | |You will be expected to check spelling mistakes and grammar. | | | | | |Your name, student no and unit no should be in the footer of every page. | | | | | |The report should be at least 2500 words and shouldn’t be more than 3000 words. |
Translation of the general grading criteria to this assignment |Outcomes 1 and 3 |Assessment criteria | |Pass | | | | | |LO1 Understand the difference |P1. istinguish between personnel management and human | |between personnel |resource management | |management and human |P2. assess the function of the human resource management | |resource management |in contributing to organisational purposes | | |P3. valuate the role and responsibilities of line managers in | | |human resource management | | |P4. analyse the impact of the legal and regulatory | | |framework on human resource management | |LO2.
Understand how to recruit employees | | | | | | |P5. Analyse the reasons for human resource planning in organisations | | |P6.
Outline the stages involved in planning human resource | | |requirements | | |P7. Compare the recruitment and selection process in two organisations | |LO 3. Understand how to reward employees in |P8.
Evaluate the effectiveness of the recruitment and selection techniques in two organisations | |order to | | |motivate and retain them |P9. Assess the link between motivational theory and reward | | |P10.
Evaluate the process of job evaluation and other factors determining pay | | |P11. Assess the effectiveness of reward systems in different contexts | | |P12. Examine the methods organisations use to monitor employee performance | |LO4. Know the mechanisms for the cessation of| | |employment |P13. dentify the reasons for cessation of employment with an organisation | | |P14. describe the employment exit procedures used by two organisations | | |P15. consider the impact of the legal and regulatory framework on employment cessation | | |arrangements. | | | | |M1 – An effective approach to research to write report to has been applied | | | | |Merit |M2 – Relevant theories and techniques in HR planning, R&S, Motivation and Rewards have been | | |applied. | | | | |M3 – A range of methods of presentation and correct terminology in HRM have been used. | | | | | |D1 – Conclusions have been reached through combination of analysis and have been justified. | | | | |D2 – Show evidence of a structured research process for the report. | | | | |D3 – Innovation and creative thought have been applied in the report. | |Distinction | | | | |