Euro Case

Euro Case

GSBS6483: Cross Cultural Negotiation & Management Trimester 2, 2011 Assignment 1: Case Study Analysis – Euro Disneyland ————————————————- ————————————————- Source: Luthans, D. (2008) International Management: Culture, Strategy, and Behavior, 7th Ed, New York: McGraw Hill. pp229-238 The chosen case describes Euro Disneyland’s difficulties in France. The topics relevant to this case include cross-cultural values and dimensions and their practical implications for cross-cultural communication and negotiation.

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The case also suggests how culture impacts on organisation, leadership and teams. Objectives: The objective of this assignment is to analyse cross-cultural differences and their impact on international business collaboration. The case has been chosen to give you the opportunity to analyse the cultural values of different cultures and to assess and apply this knowledge from the perspective of a consultant, advising the parties how they could have mitigated some of the cross-cultural problems they encountered.

It is important that you support your analysis and recommendations with theories and concepts covered in the course and use theories and concepts from the course to support any recommendations that would improve cross-cultural business collaboration. Specific Tasks: Issues to be discussed in the case should include, but need not be limited to the following: 1. Using Hofstede’s cultural dimensions as a point of reference, what are some of the main cultural differences between the United States and France? . In what way has Trompenaars’ research on organisational culture helped explain cultural differences between the United States and France? 3. In managing its Euro Disneyland operations, explain three mistakes that the company made? 4. Based on its experience, discuss the three lessons the company should have learned about how to deal with diversity? Length of Assignment: The assignment should be 1500 words (+/- 10%) in length (excluding Executive Summary, Reference List and Appendices).

Correct referencing according to NGSB Student Manual must be used. Resources: Students must support their findings by using refereed scholarly journals. An extensive reading list is provided for this course and students are encouraged to use these. At a minimum, 4 scholarly journal articles should be used for the assignment. Marking Criteria: Refer detailed assessment criteria in Assignments module on Blackboard.


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